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Blackwell's Advertising

Over previous years several products had been seperately developed as individual brands. Blackwell's wished to rationalise them under one über-brand, namely elect, but not at the expense of their respective brand equities.

The solution was a developmental process: An elect logo with a dark blue background and a whited-out but recognisable section of the old logos theming each of them against their own background shot of a particular sky.

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Blackwells

CheetahMail

GSS

Insight Group

Jaguar Communications

Openet Telecom

Pilot Pen UK

Radico Khaitan

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