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Branding for Scotland Bruce Scotch Whisky

Branding Scotland Bruce

Scotland Bruce

Paul Toner was handed the name 'Scotland Bruce' by Radico Khaitan, the second largest drinks company in India and asked to come up with a brand image that marketed it internationally to both 'dyed in the wool' mature scotch drinkers AND the more resistant yet experimental 20-30yr old.

He used the legend of 'Robert the Bruce and the Spider', If at first you don't succed, try, try and try again, and featuring traditional celtic imagery along with a brand tattooed model, giving it an appeal that spans the chasm separating these seemingly diverse groups.

See also: Scotland Bruce Whisky, Moksha Vodka and High 5 Alcohol Sachets

Other Branding

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Openet Telecom

Radico

Quizid

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Langridge Organic

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More for Radico

Scotland Bruce Scotch Whisky Advertising
Scotland Bruce Scotch Whisky Scotland Bruce Whisky
Moksha Vodka Mocksha Vodka
High 5 sachet alcohol High 5 Alchohol Sachet
High 5 sachet alcohol Exhibition

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