Branding Moksha Vodka

Moksha Vodka

Paul was handed the name 'Moksha' by Radico Khaitan, the second largest drinks company in India and asked to come up with a brand image that marketed it internationally to 20-30yr olds.

Moksha is a Sanskrit word meaning the liberation accompanying that state of being known as Nirvana.

Creatorii returned to Radico with the metallic sleeve design and designed the enigmatic red circle and black gestural brushwork logo for packaging and other uses.